A branding identity and printed collateral for a classic New Orleans restaurant and dining experience, based in Brooklyn.
Client: Lowerline
New Orleans-style restaurant
Brooklyn, NY
lowerlinebk.com
The task was to evoke a New Orleans feel, yet fit within the landscape and sensibilities of the people of New York. The project included a from-the-ground-up brand build-out including custom lettering, menu and card design, conversion to neon-usage, as well as suggestions for dinnerware color and design.
The menu itself has a no nonsense typographical approach to listing the food and beverages—designed as a bit of non-design in the era of early menus made with typewriters on the fly.
Lowerline with offerings variant
