Déjà vu All Over Again was the first [maybe last] publication I did with the New Orleans Museum of Art, working with the wonderful curator, Miranda Lash for her show with Generic Art Solutions.
Client: New Orleans Museum of Art
Texts: Miranda Lash, Simeon Hunter
5.5 x 8.5 in.
Edition of 120
Printed in Canada
The museum is quite a formal setting, and sees itself that way to some degree, so it was a challenge to introduce the dark themes of Generic Art Solutions, without feeling too sterile, within the museum context.
I think there was some nice experimentation with captioning used within the layout. This is a moment in which I became interested in using captions as a design element, rather than a burden or after thought for images or margins. Other than that, nothing groundbreaking in the single column format. I had grand ideas to help steer their marketing with a postcard system, show below, that accompanied the opening of the show, but it never stuck and probably caused issues at the post office.